THE UNFAIR ADVANTAGE*
FOR YOUR NEXT CAMPAIGN.
*100% compliant. Completely intentional.
Running promotions is complicated. Compliance, tech, mechanics, prizes, it's a lot. We take all of it off your plate and make you look brilliant in the process.
20+ years of supporting brands who trust us
THE EPIC STATS
Secure entries managed
Over
Unique codes generated on pack
Mars, Shell & Weetabix
THE CHALLENGES
Promotions Are More
Complex Than They Look.
Most brands & agencies hit the same walls. Briefs land late. Compliance is a minefield. Internal teams don't have the specialist knowledge.
That's where we come in.
Epic Activation gives your team the strategy, the tech, and the hands-on coaching to run promotional campaigns with complete confidence.
Not enough time
Tight deadlines? We launch campaigns in as little as 5 days
Limited resources
No dev team? No problem. We handle strategy, build, fulfilment and legals
Tight budgets
<p>Need big impact without big spend? Our fixed fee solutions delivery</p>
Complex compliance
From GDPR to CAP Code. We keep your campaign fully compliant and secure
Too many moving parts
<p>Ditch the service provider juggle. We're your all in one promotional partner</p>
Lack of measurable results
<p>Real time reporting, opt-in growth and ROI, all built in</p>
Ways we work with you
Services built around your brand and campaigns
Three ways to work with us
Whether you need strategy, a secure build, or the full end-to-end solution, we've got a service to match.
The Promo Lab
- •Know Exactly What You're Doing Before You Do It.
- •PromoLab gives you a clear, practical promotional strategy built around your brief, your objectives, and the mechanics most likely to drive results. No guesswork or wasted budget. Just a confident plan you can walk straight into execution with.
Business discovery call to uncover the real objective
Consumer-centric campaign strategy
Mechanic selection backed by ROI intelligence
Performance-focused wireframes and UX workflows
Ongoing Epic support throughout
Promo Works
- •Your Campaign, Built Securely and Delivered Fast.
- •PromoWorks is for brands and agencies who know what they want and need it built properly. We handle the technical heavy lifting, secure infrastructure, intelligent prize mechanics, and seamless third-party integrations, so your campaign goes live without a single compliance headache.
Brand-safe promotional microsite
Intelligent prize algorithm and mechanic build
Scalable back-end infrastructure
Seamless third-party integrations
Responsive Epic support throughout
The Epic 360
Full campaign strategy and mechanic selection
Secure microsite build and launch
Customer support throughout the live period
Post-campaign insights and reporting
One point of contact. Zero dropped balls.
+Optional bolt ons
Need more? It’s all covered under one roof.
Specialist services designed to support, protect and enhance your campaign.
Looking for something specific or need expert advice? We use over 20 years’ experience to match prizes to your target demographic, campaign objective and budget.
From sustainable gifts and digital rewards to travel, tech and experiential prizes, we’ll recommend, source, brand and manage the full prize pool, ensuring it excites consumers while protecting your ROI.
From storage and stock management to personalised packing and tracked delivery, we manage the entire fulfilment journey. Whether you’re sending 500 prizes or 50,000, we scale efficiently and cost-effectively.
We work with trusted logistics partners to ensure timely dispatch, accurate data handling and a professional customer experience, because the campaign isn’t over when someone wins.
Promotions must comply with CAP Code and ASA regulations and poorly written terms can quickly derail a great campaign.
We draft terms and conditions to ensure clarity, compliance and protection against disputes. From eligibility and entry limits to prize allocation mechanics, we make sure everything stands up to scrutiny.
Even the smoothest campaigns generate queries. From unclear codes and receipt validation issues to general website support, our dedicated customer service team handles enquiries professionally and efficiently.
This protects your internal resource, maintains brand trust and ensures consumers receive a positive experience throughout the promotion.
From branded microsite visuals and animated transitions to promotional banners and on-pack assets, we ensure your campaign looks as good as it performs.
Whether working alongside your agency or directly with your brand team, we design creative that enhances the mechanic, strengthens brand presence and maximises engagement.
Want to offer big prizes or high-volume rewards without financial risk? Our fixed fee insurance solutions cap your exposure and protect your budget.
Ideal for unknown redemption rates or headline prize campaigns, this approach gives you confidence to be bold, without risking overspend.
Work That Proves It.
From global beer brands to breakfast staples, here's what happens when strategy, tech, and execution come together.
Weetabix
Multi-year on-pack campaigns for Weetabix, delivering secure, bespoke promotional platforms that balance evolving mechanics with rigorous IT compliance.
Poretti – Welcome to the Lakes
Premium on-pack promotion delivering 10 Lake Como escapes and 1,000+ experience prizes, powered by geolocation, Winning Moments tech and robust compliance.
Carlsberg x WWF – Cashback Promotion
Large-scale cashback promotion with 1,000 instant prizes and a £10k draw, secured through layered fraud protection and smart entry validation.
Brothers Cider – Glastonbury Giveaway
On-pack Spin to Win promotion powered by Winning Moments, delivering instant merchandise prizes and headline Glastonbury tickets with full age-gating and compliance.
Natural Days – £6,000 Travel Giveaway
End-to-end promotional campaign driving awareness for Californian Walnuts, combining on-pack codes, gamified reveal and flexible prize choice to boost brand engagement.
Our Credentials
At Epic Activation, we're the team behind the tech
(and the strategy, the compliance, and the late-night problem-solving) on some of the UK's most successful promotional campaigns.
Award winning
Recognised with Gold at the IPM Awards for innovation, simplicity and speed. Our technology and approach set the benchmark for promotional excellence in the UK.
20+ Years Building Promotions That Perform
Two decades of promotional marketing expertise, distilled into smart tech, sharper strategy, and the kind of hands-on support that only comes from doing this longer than most. We know what works, what doesn't, and exactly why it matters.
Compliant by Design, Secure by Default.
We protect your data, your reputation, and your customers. Our servers, systems, and processes are built to strict UK standards and undergo regular penetration testing, so you never have to worry about the small print.
Start-to-Finish. No Gaps.
From campaign concept to customer support, we deliver the complete promotional service with tech, legal, fulfilment, and everything in between. One partner, total accountability.
Award winning
Recognised with Gold at the IPM Awards for innovation, simplicity and speed. Our technology and approach set the benchmark for promotional excellence in the UK.
20+ Years Building Promotions That Perform
Two decades of promotional marketing expertise, distilled into smart tech, sharper strategy, and the kind of hands-on support that only comes from doing this longer than most. We know what works, what doesn't, and exactly why it matters.
Compliant by Design, Secure by Default.
We protect your data, your reputation, and your customers. Our servers, systems, and processes are built to strict UK standards and undergo regular penetration testing, so you never have to worry about the small print.
Start-to-Finish. No Gaps.
From campaign concept to customer support, we deliver the complete promotional service with tech, legal, fulfilment, and everything in between. One partner, total accountability.
Recognition
The UK's Most Recognised Promotional Marketing Platform
IPM Gold Award, Best Promotional Marketing Management, 2025. Recognised by the UK's leading promotional marketing industry body.
What others are saying
